Koichi Fujji.

Koichi Fujii is an illustrator that works in using very bold and colourful pieces of vector design. All of the illustrations that I have seen have all been extremely colourful and having black in a small amount if at all in the designs. Kochi Fujii has been an art director for roughly twenty years for advertising and other marketing outlets. Based in Japan more specifically Tokyo for the beginning however now is working freelance in London England as an illustrator.  The colours used are well chosen for illustrations because the illustrations are very eye catching and therefore are more lightly to sell the product they are displaying. The work in my opinion does the job it is made for very well but the style is not to my taste because it is more to do with the colours and less to do with the actual design and detail of the final design. Despite this they are interesting and a style of illustration that I would like to try in the future if possible. Over all the work done by Koichi Fujji is very well done and to a high enough standard expected for the illustrators that I have previously reviewed.