Tuesday

Noma Bar

Avinoam Noma Bar Avinoam Noma Bar 1973 - present



Noma Bar is a graphic designer who's work is simple vector illustrations that seem simple at first yet when looked into further have clever meaning behind them using subtle techniques such as layering or negative space. The work often only consists of around two to three colours and flat shapes yet it's simplicity is what makes his work so good. This image of boxing gloves is a good example of this concept. It is made up of a plain black background two red boxing gloves and two white arms that are perfect reflections and have no gradients for depth so are completely flat. The clever aspect is the negative space between the gloves fingers and thumbs which show muscular arms raised up, and since there are two gloves it creates a pair of arms which in thus case would mostly likely be a boxers arms. This is a clever use of negative space and one that I would like to use my self.



This piece work with clever layering and positioning of the imagery's aspects to give assets double meanings. This work is on a flat yellow background and includes two faces made in black and white. They both could start with the same simple smiling face but with one the colors inverted to one was white faced and the other was black faced. The white faced one was placed behind the black one and positioned until the white ones smile was forming black horns for the black face that was layer over the top to make it seem evil due to it being black and having devil horns. Then to make the top one seem angelic a simple halo was placed at the top. This is made up of very simple shapes and mostly likely created in a vector from yet is a very smart idea and clever use of layering.

Noma Bar is a very intelligent graphic designer using simple flat shapes to show more than many other could convey in huge detailed paintings. This is an interesting was of showing how simple a design could be and how simplicity can be better than too much detail.

No comments: